Adobe MAX 2016
After an earlier (immensely enjoyable) appearance at TypeCon in Seattle that got lost between website updates (sorry!), I am thrilled to travel to San Diego soon where I will be speaking at Adobe MAX, Adobe’s huge “Creativity Conference” with a roster of fine speakers.
In a new talk titled “More than just a pretty face”, I will be speaking about evaluating type in depth, and selecting it with deeper considerations than liking how it looks:
Beyond an aesthetic idea, good typefaces are driven by precisely considered intent. They may target specific use cases or workflows, or offer powerful special features. Find out how choosing fonts by their strengths, as well as their looks, and putting the design thinking behind them to work for you can make the difference between good and great design.